You don’t own your guest list
OTAs hold the email. You can't resell to your own past guests — you re-pay 18% commission to reach them.
Solution · Marketing
Bring guests back without another OTA commission.
Email + WhatsApp sequences triggered by what your guests actually do, a coupons engine, a loyalty programme, and a portal where travel agents and affiliates book on your behalf.
- Multi-channel: email, WhatsApp, SMS — one timeline
- Coupons + loyalty drive direct repeat bookings
- Agents portal + public API for affiliates
The cost of doing nothing
Every repeat guest bought through Booking is a commission you paid twice.
No drip campaigns running
Welcome, mid-stay, post-stay, anniversary — none of it goes out automatically. Reception "means to" send it.
No agents channel of your own
Travel agencies and corporate bookers want a direct, commissioned channel. Without one, they push your competitor.
Inside Marketing
Four engines to grow direct revenue.
Sequences
Multi-step email + WhatsApp + SMS flows triggered by booking events. Welcome, mid-stay nudge, review request, win-back.
Coupons & discounts
Time-boxed codes, percentage or fixed, capped per guest. Track redemptions and revenue lift in one place.
Loyalty programme
Tiered membership with points-per-stay, free-night thresholds and member-only rates locked behind a login.
Agents portal + API
External travel agents book at agreed commissions through their own portal. Public REST API for any third-party integration.
How sequences work
Auto-send the right message on the right channel — every booking.
Pick a trigger (booking confirmed, day-of-arrival, mid-stay, post-checkout, dormant guest), pick the channel (email, WhatsApp, SMS), pick the delay. Localised templates render in Arabic or English from the guest's profile language. Open, click and conversion attribution is tracked against the original reservation so you can see which sequence step actually drove the next stay.
- Triggers: booking, check-in, mid-stay, checkout, dormant, anniversary
- Channels: email, WhatsApp template, SMS — one timeline view
- Localised in Arabic + English from the guest profile
- Opens, clicks and conversions attributed back to the step
Sequence performance · last 30 days
4 steps · 721 guests
- Sent721100%
- Opened56979%
- Clicked28139%
- Converted477%
Channel split
WhatsApp62%Email31%SMS7%
Direct-revenue engines
Coupons, loyalty and an agents portal — three ways to skip the OTA.
Coupons drop into any sequence as a button or QR. Loyalty members earn points per night and unlock member-only rates. Agents log into their own portal, see your live calendar, and book on commission — every transaction tracked, every payout reconciled. Same data, three growth levers, all reporting in one dashboard.
- Coupons: fixed/percentage, capped per guest, time-boxed, tracked
- Loyalty: 3 tiers, points-per-stay, free-night thresholds, member rates
- Agents: per-agent commission, calendar access, monthly payout report
- Public REST API + PAT auth for any third-party integration
Active coupons
3 live- -25%
EID25
142/500
- -10%
WELCOME10
38/—
- -15%
CORP-AWR
21/100
Loyalty programme
312 members- Silver218
- Gold76
- Platinum18
Free stay at 10 nights
Agents portal
14 agents- 1Tashkeel Travel38 · 12%
- 2Najd Tours22 · 10%
- 3Corporate · AWR14 · 15%
Total MTD34,820
Why direct beats OTA
The maths is brutal — and one-sided.
Industry benchmarks for hospitality direct-marketing programmes once they're running. Conservative ranges.
+18%Direct repeat-booking lift
0%OTA commission on direct guests
4×Email + WhatsApp open rate vs email-only
12 moAverage payback on the upsell
Get started
Start owning the next stay.
Talk to a specialist. We will design your first three sequences, set up the loyalty tiers, and onboard your first agents — all in a week.
Works on top of any base plan — Basic, Professional or Scale.